SEED AMBITION is a platform dedicated to providing resources for growth and development of African creatives with careers and businesses within the fashion, art, design, beauty and media spaces. SEED A provides access to classes, networking, partnerships and financing to aid the needed structure and growth of successful creative businesses.
Founded in 2020 by Nigerian serial entrepreneur Andrea Dumebi Iyamah, the creative director of self-named womenswear line Andrea Iyamah Clothing Corp, ANDRU Living and Co-founder of Beach Is Better Lifestyle, SEED A is informed and inspired by Andrea’s 10-year entrepreneurial journey beginning at the age of 17, and her passion to contribute to the promising and growing African creative industry. Featured in Forbes, Vogue, HuffPost, and speaking at The DANGOTE Foundation and LFDW Fashion Focus Africa amongst others, the award-winning entrepreneur launched the first official SEED A virtual masterclass “The Cutting Room: Building A Brand Message” in 2020. With over 300 ambitious attendees, eager to nurture and improve their knowledge on brand building as taught by Andrea, the success of the first masterclass further sparked the journey for SEED A to nurture the knowledge and business skills of creative entrepreneurs.
"…building my businesses has been a fulfilling but challenging journey, but building the next generation of successful creative entrepreneurs is my definition of ultimate fulfillment" Andrea Iyamah founder of SEED AMBITION
SEED A is dedicated to educating and providing resources for the development of creative entrepreneurs through classes, networking, partnerships and financing. Seed Ambition sets out to facilitate the growth of creatives within Africa, giving the confidence to build and partake in a value chain that can be beneficial regionally and exported internationally.
The African continent is bursting with talent and ambition! However “While the global creative industry generates $2.25 trillion yearly, Africa’s share is estimated to be less than 6% at $4.2 billion” (African Politics & Policy, 2016)
“Africa’s presence in global markets for creative goods and services has been stagnated by its limited supply capacity, lack of intellectual property knowledge, obsolete policies and regulations, as well as underinvestment in the industry, particularly infrastructure” (Carlos Lopes, 2015)
SEED A’s vision is to significantly contribute to a world where African creative entrepreneurship is embraced, nurtured and progressive in order to substantially grow Africa’s share of commercial contribution to the global creative space. Our goal is to directly contribute to the knowledge and development of 1,000,000 African creative entrepreneurs by the year 2030.