Updated: May 9, 2022
As a creative, collaboration is a way to grow and increase your brand mileage. You're exposed to other audiences and markets that are yet untapped, increasing your brand reach and visibility.
“Make sure you cover all the bases and sign contracts no matter how small a collaboration to protect yourself from being taken advantage of. Contracts must clearly spell out all the details like percentage of profit sharing, work to be done by who, etc. Everything must be broken down in clear terms.” - Bayo Oke-Lawal of Orange Culture Nigeria
Here are 3 unique ways to collaborate:
A way of collaborating is asking for help with things you're having difficulty with. For example, you can ask for information on production, supply, services etc from other creatives within your industry or even outside of. Sharing information amongst a network of people is a guaranteed way to grow quicker and avoid business pitfalls that you may otherwise be unaware of.
Collaborating on Learning Sessions
Whether within your industry or across different creative industries, another way to collaborate is through learning sessions where you host or partner with experts across industries to share information, tips, stories and lessons to your audience.
Collaborating on Products or Projects
With this type of collaboration, you enter into a partnership with another creative or company on a product or project. While you do not necessarily have to be in the same industry to collaborate, there must be a base connection on which the product or project is built to be offered to your audience or market.
A bonus Tip as shared by Bayo Oke-Lawal of Orange Culture Nigeria during his Session on @seedambition's Creator Corner Series is to make sure you cover all the bases and sign contracts no matter how small a collaboration is, to protect yourself from being taken advantage of. Contracts must clearly spell out all the details like percentage of profit sharing, work to be done by who, etc. Everything must be broken down in clear terms.