5 Ways To Structure Your Creative Business

Updated: May 9



More often than not, creative businesses typically start with the founder running the show solo by being the CEO, account officer, operational staff, customer care officer all rolled into one person and these all fast become difficult to manage as the business grows. Building a team of capable hands that will help the business grow becomes inevitable and the need to assemble a team of people with complementary skill sets, becomes apparent.


Setting up and structuring your creative business contributes a great deal to its success and here are some tips on how to do this.

When hiring, ensure that you highlight the expectations you have, write out a detailed job description, conduct thorough interview sessions and try as much as you can to hire the best fit for the job.

Hire to Fit Your Business Needs

Hiring a team member requires proper deliberation as you do not want to fill a role that you have no need for. From as little as outsourcing tasks to hiring talents full time, each addition to your team has to be needed and functional. Identify the talents or knowledge base that your team is lacking and hire people accordingly.


When hiring, ensure that you highlight the expectations you have, write out a detailed job description, conduct thorough interview sessions and try as much as you can to hire the best fit for the job.


Communicate Your Business Goals & Vision

A business grows when all team members fully understand and connect to its vision. As the business owner, it is your job to communicate your vision and business goals in a manner that everyone understands their role and the parts they play towards actualizing these goals and vision.


Write out these goals and vision, ensuring that they're accessible or visible to your team. Take teachable moments to also reiterate these goals and vision and endeavour to steer the management of the team in alignment with them.


Establish The Right Working Conditions

You can only get the best out of your team members when you provide them with an enabling environment that allows them to work, collaborate amongst themselves and develop their skills. Create a work environment that's non-toxic where team members are valued and you will in return get the best out of them.


Keep the communication line open with your team members such that they're able to approach you with concerns and suggestions geared towards growing your business.


Do Not Micromanage

Hiring a person ideally shows that you believe that they are able to deliver on the role they have been hired for. Therefore, it's important that when you delegate duties or tasks, you take a step back and let them get it done. If you feel that they're not giving their best, encourage them, give them working tips on how to be better but ensure that you allow them the agency to deliver and not just take on the task yourself.


Invest In Your Team's Development

As the members of your team give of themselves to build your business, it's imperative that you invest in their development too. Not only to further benefit your business but have a significant impact in their lives and careers too.


From training, to courses and certifications, as much as business finance can accommodate, give your employees these opportunities for both your business and their good.