As an Influencer, becoming an authority and trusted thought leader in your industry is heavily dependent on you finding your unique voice. Here are some tips on how you can do so.
Relatability is the soul of an influencer career and you don't want to lose that, so always remain true to your core message.
Share What You Know
Finding your voice first comes from the core of who you are, so start with what you genuinely like to talk about. Having identified an area in which you have a lot to share on, start creating your content around that and you can tweak things as you go.
From your core message to your brand aesthetics and tone, try new things without completely veering off the core of your message. Sticking to just one way of doing things will quickly bore your audience or lose their interest. At different times and before things start to feel monotonous, introduce a different element that will spark more interest in your audience.
As you curate your content and try new things, remember to keep your core and stay consistent. Do not confuse your audience by weaving through entirely unrelated niches because you're experimenting. Always make sure to retain your brand message.
Having stayed with you overtime, your audience has come to know your tone and can relate with you on a certain level. Do not lose that as you grow bigger or try new things. Relatability is the soul of an influencer career and you don't want to lose that, so always remain true to your core message.
It’s Okay To Have Boundaries
You are in control of your content and can determine how much of yourself that you want to share. Protect yourself by drawing boundary lines between your private life and influencer career, do not feel the need to overshare or sacrifice your privacy for content. Only share as much as you want always.